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Tracy Cross
President
Tracy Cross & Associates
Tracy Cross is president and chief executive of Tracy
Cross & Associates, Inc., a national residential
market analysis firm established in 1980. Based in
Schaumburg, Illinois, the company provides critical
feasibility, product planning, marketing, and business
strategy services for builders, developers, and their
financial partners. The company also furnishes its
knowledge and understanding of the residential market
to counties, municipalities, and various government
agencies.
A veteran in the real estate industry for over 35
years, Tracy has served in both management and analytical
capacities on a wide variety of assignments conducted
by his 17-member firm. He began his career as an
industry economist with the Department of Housing
and Urban Development in Washington, D.C. and held
vice-president positions with the Larwin Group in
California, the Hoffman Group in the Chicago area,
and Home Data Corporation also based in northeastern
Illinois.
Mr. Cross holds a Bachelor of Science degree in
Economics from Santa Clara University and a Master’s
degree in Regional and Urban Economics from the University
of California at Los Angeles. He has conducted numerous
seminars and continues to contribute as a speaker
and workshop leader at national and local conferences
sponsored by the National Association of Home Builders,
the Urban Land Institute, Lambda Alpha International,
and the Chicago Association of Commerce and Industry.
He also has served as guest lecturer at the University
of Illinois, UCLA, the University of Wisconsin and
Roosevelt University and has been widely quoted in
the Chicago Tribune, the Chicago Sun Times, Crain’s
Chicago Business, and a host of trade journals and
publications.
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